A Modern Website Worthy of 40 Years of Trust
Here is an honest look at where the old site fell short, what we have already built to fix it, and how the new Peeples Insurance website turns visitors into clients.
Pages Rebuilt
Service Pages
Schema Types
Avg. Quality Score
Real Strengths We Built Upon
Every great redesign starts by amplifying what already makes the agency special.
40+ Years of Trust
A genuinely strong reputation and multi-generational client relationships across Southwest Florida — the single greatest asset to build the brand around.
95+ Carrier Network
Access to nearly one hundred A-rated carriers is a powerful differentiator that the previous site barely mentioned. Now it is front and center.
Trusted Choice® & FAIA
Membership in respected industry associations lends real credibility. These are now surfaced as trust badges with proper outbound links.
Three Florida Locations
Sarasota, Bradenton, and Margate provide broad regional coverage — ideal for local SEO once each office has structured location data.
Broad Product Range
From personal auto to equine, marine, and commercial lines — 30+ coverage types give plenty of pages to rank and cross-sell.
Personal, Local Service
A real team with real names. Highlighting the people behind the agency builds the human connection that converts visitors into clients.
Issues We Found — and Fixed
We reviewed the previous site the way a search engine and a first-time visitor would. Here is what held it back.
What the Redesign Delivers
A side-by-side look at how the experience has transformed.
Search Visibility
Invisible to local search; no schema or metadata
Full local SEO + structured data for all 3 offices
Content Depth
A handful of static pages
Knowledge Hub + 30+ service pages + resources
Lead Generation
No clear quote path
Quote forms, CTAs & an AI assistant on every page
Accessibility
Failing basic WCAG checks — not ADA compliant
WCAG 2.1 AA focus per new DOJ ADA rule + widget
Brand Identity
Generic, forgettable look
Custom mascot “Pete,” logo, palette & OG assets
Mobile Experience
Clunky and hard to use
Fast, mobile-first, tap-friendly throughout
Quality Scores: Old Site vs. New Site
Estimated quality scores across SEO, content, accessibility, and mobile experience — before and after the rebuild.
The Good, The Bad & The Ugly
No sugar-coating — here is our honest, friend-to-friend assessment of the old website, and exactly how the new one answers each point.
The Good
The reputation is gold.
Four decades of trust and a 95+ carrier network are assets most agencies would envy. The foundation for a market-leading web presence was already there.
Our fix: We built the entire site to showcase these strengths loudly — trust badges, carrier counts, and 40+ years front and center.
Real people, real relationships.
The team’s personal, local service is a genuine competitive edge in an industry of faceless call centers.
Our fix: Team bios, named office managers, and three fully detailed locations make the human side impossible to miss.
The Bad
Google could not find you.
Honestly, as a friend — the old site was nearly invisible to search. No schema, thin metadata, and no local business data meant competitors were winning clicks that should have been yours.
Our fix: Complete technical SEO, structured data for every office, and an indexable content library now put Peeples on the map.
Nothing kept visitors around.
With almost no educational content and no clear next step, even interested visitors bounced without reaching out.
Our fix: A Knowledge Hub plus quote CTAs and the “Ask Pete” assistant give visitors reasons to stay — and easy ways to convert.
The Ugly
Accessibility was a real liability.
This is the tough-love part: poor contrast, missing alt text, and no assistive controls were not just bad UX — they were a genuine ADA/legal risk. The DOJ’s new 2024 rule formally adopts WCAG 2.1 AA as the ADA web standard, and non-compliant sites are a magnet for accessibility lawsuits and demand letters.
Our fix: A dedicated accessibility widget, AA-contrast palette, keyboard skip links, and descriptive alt text bring the site toward WCAG 2.1 AA — a defensible, compliant standard.
Leads were slipping away on mobile.
Most of your prospects are on phones, and the old mobile experience actively pushed them away with tiny tap targets and slow loads.
Our fix: A fast, mobile-first rebuild with big tap-friendly CTAs turns those phone visits into quote requests.
Meet Pete & the New Brand System
A memorable mascot and a cohesive palette give Peeples a look as trustworthy as its reputation.
“Pete” the shield embodies protection, dependability, and the friendly, local service Peeples is known for.
Royal Blue
#0030BB
CTA Orange
#FF7900
Dark Navy
#081E3D
Sky Accent
#60B5FF
Custom favicon & social share image round out a professional, recognizable brand across browsers and social feeds.
What We’ve Built & Delivered
Every element below is live in this website today — not a promise, but a finished product.
Pages & Content
- Homepage with hero, stats & trust signals
- Services hub — 30+ coverage types in 5 categories
- About with team bios & company story
- Contact with all 3 locations + quote form
- Testimonials & client reviews
- Knowledge Hub with education articles
- Carriers showcase (95+ partners)
SEO & Technical
- Full metadata & Open Graph on every page
- JSON-LD: InsuranceAgency, LocalBusiness ×3, Service, Review
- XML sitemap & robots configuration
- Semantic heading hierarchy
- Fast, optimized image delivery
Brand & Design
- Custom mascot “Pete” the shield
- Brand palette: Royal Blue, Orange & Navy
- Custom favicon & social share (OG) image
- Consistent typography system
- Smooth, tasteful motion & animations
Engagement & Access
- “Ask Pete” AI assistant (live streaming answers)
- Pete AI chat assistant on every page
- “Text Us” click-to-text button on every page
- Multi-line quote request form → secure database
- Contact form with validation
- Instant email alerts for every quote & contact request
- WCAG accessibility widget
- Mobile-first responsive layouts
Meet Pete, Your 24/7 AI Chat Assistant
Pete lives in the corner of every page and chats with visitors day or night. He knows your three offices, phone numbers, coverage lines and carriers, explains Florida insurance in plain English, and always points people to a free quote or a call with your team.
- Answers questions after hours and on weekends
- Knows all 3 offices, hours & phone numbers
- Explains hurricane, flood & homeowners coverage
- Sends visitors to a free quote or a phone call
- Never quotes prices or promises coverage
- Works on phones, tablets and desktops
Recommended Add-Ons to Consider
Optional enhancements that would take the new site even further. Mark each one “Yes, price it now” or “Maybe later,” then send your selections.
For each add-on, choose Yes, price it now or Maybe later. Click again to clear a choice. Items marked Built & included are already done and part of the Launch price.
Client Self-Service
File a Claim Hub
A carrier-by-carrier directory of 24/7 claims phone numbers and online claim links — the current site has a claims button, and after a storm this is the #1 page clients look for.
Make a Payment Center
Direct links to each carrier’s billing portal so clients can pay without calling the office.
Service Request Forms
Online requests for ID cards, policy changes, adding a driver or vehicle, and Certificates of Insurance for commercial clients — fewer phone calls for staff.
Online Appointment Booking
Let prospects book a call or office visit at any of the 3 locations straight from the site.
Local SEO & Growth
Dedicated Location Pages
Separate Sarasota, Bradenton, and Margate pages, each with its own map, team, and reviews, to rank for “insurance agent near me” in every market.
Individual Service Pages
A page for each of the 30+ coverage types (for example “Flood Insurance Sarasota”) — the biggest long-term driver of search traffic.
Google Business Profile Optimization
Optimize all 3 office listings and add a simple review-request process to grow 5-star Google reviews.
Google Analytics & Call Tracking
Measure visitors, quote requests, and phone calls from the website so you can see real ROI.
Florida-Specific Content
Hurricane Preparedness Center
A storm-season hub with checklists, what-to-do-after-a-storm steps, and claims contacts — highly shareable and very timely for Florida clients.
Flood Zone Lookup Guide
A guided link to the official FEMA flood maps with plain-English explanations — a natural lead-in to flood quotes.
Spanish-Language Pages
Bilingual content to serve Florida’s large Spanish-speaking market, supported by bilingual staff.
Downloadable Coverage Checklists
Free guides (new homeowner, new business, moving to Florida) in exchange for an email address — steady lead generation.
Brand & Trust
Professional Team Headshots
Swap the placeholder initials for real photos of all 16 team members — faces build trust faster than anything else.
Video Introductions & Testimonials
Short welcome video from Jennifer plus client video reviews on the homepage and About page.
Real Carrier Logo Wall
Display official carrier logos (with permission) instead of names to reinforce the 95+ carrier advantage.
Client Referral Program Page
A simple way for happy clients to refer friends and family — the agency’s reputation is already built on word of mouth.
Engagement & Communication
Pete AI Chat Assistant (live demo on this site)
Built & includedA 24/7 chat assistant on every page that answers coverage questions, gives office info, and steers visitors to a free quote or a phone call. Click “Chat with Pete” in the corner to try it.
Done. Included in the Launch price.
Text-Us / Click-to-Text Button
Built & includedMany clients prefer texting over calling. A “Text Us” button on every page (and inside Pete’s chat) opens the phone’s texting app with your number ready to go.
Done. Included in the Launch price.
Monthly Knowledge Hub Articles
Fresh, Florida-focused articles every month keep Google indexing the site and give staff content to share.
Email Engine: Renewal & Seasonal Email Updates
+$60/monthPeriodic emails (hurricane season, policy review reminders) keep Peeples top-of-mind at renewal time.
Quote Form Email Alerts
Built & includedInstant email to your team with the client’s name, phone, email, office, coverage type, and message whenever a quote or contact request comes in. Hit Reply to answer the client directly.
Done. Included in the Launch price.
Simple, Transparent Pricing
A one-time build plus optional partnership to keep the site ranking and converting.
Launch
Everything you see today, built, tested, and deployed to your domain. 1/2 up front, 1/2 when ready to launch.
- Complete multi-page website
- Full SEO & structured data
- Custom branding & mascot
- Quote & contact forms with instant email alerts
- Pete AI chat assistant
- “Text Us” click-to-text button
- Accessibility widget
- Deployment & handoff
Care
Essential maintenance to keep everything secure and running smoothly.
- Hosting & uptime monitoring
- Security & software updates
- Small content edits
- Form & assistant monitoring
- Email support
Ready to Launch a Website Worthy of Your Reputation?
Let’s put four decades of trust to work online. Reach out and we’ll take it from here.